Starting a Strategic Plan for Sempervirens Fund

There is a lot going on in our world, in our state, in the Bay Area, and in the Santa Cruz mountains. The climate is changing, the demographics are changing, and Sempervirens Fund needs to ensure that we remain effective and efficient in fulfilling our mission.

Sempervirens Fund’s mission is to protect and permanently preserve redwood (Sequoia sempervirens) forests, wildlife habitat, watersheds, and other important natural and scenic features of California’s Santa Cruz Mountains, and to encourage public appreciation and enjoyment of this environment.

So we are launching a strategic planning process to develop a 5-year strategic plan that effectively responds to a changing landscape of climate, ecology, demographics, and economics, and positions the organization to continue to have meaningful impact. The plan will identify Sempervirens Fund’s long-range goals and how we plan to achieve them in the next 5 years, from 2018-2022. We will be thinking boldly, innovatively, and creatively with Board, staff, donors, partners and other stakeholders so that Sempervirens Fund can identify our most impactful role in the Santa Cruz mountains.

Some of the questions we are asking include:

  1. What is our North Star?
  2. What are our core values from which we do not waver?
  3. How can we have the most impact in the Santa Cruz Mountains?
  4. How do we connect our work and the redwoods themselves with the most amount of people?
  5. How do we broaden our base of support to make the work possible?

The first phase of the planning process is underway with a data collection effort. We are looking at a variety of sources of information to understand the landscape – literal and figurative – within which we are working.

Stay tuned as we embark on this important process to address some big and important questions about how best to preserve redwoods into the 21st century. We will provide updates on the planning process here on the website. If you have questions or ideas, we’d love to hear from you. Contact our offices at 650.949.1453 or

Sempervirens Fund Logo