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The History of #OptOutside: Vivienne Long, REI

November 16, 2021

Enjoy our conversation Under the Redwoods with REI’s VP of Marketing, Vivienne Long. We discuss the origins, growth, and annual tradition of #OptOutside, on Black Friday, and every day. Vivienne leads REI’s national and local marketing and works to ensure REI resonates with the next generation of customers.

November 2021

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125 Years Strong—Protect What’s Wild and Worth Saving

For 125 years, this community has fought to protect redwoods. Today, you can carry that legacy forward. Make a gift during our special anniversary match and it will go twice as far to protect, restore, and rewild redwood forests.

Double My Gift