Skip to content

The History of #OptOutside: Vivienne Long, REI

Enjoy our conversation Under the Redwoods with REI’s VP of Marketing, Vivienne Long. We discuss the origins, growth, and annual tradition of #OptOutside, on Black Friday, and every day. Vivienne leads REI’s national and local marketing and works to ensure REI resonates with the next generation of customers.

November 2021

Stay Connected

Sign up for our newsletter and mailing list.

CLOSE

SPRING CHALLENGE:
GIFTS MATCHED

Double your impact for redwoods.
$150,000 match until June 30.

Double My Gift